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"A delivery-only celebrity-branded concept from DJ Khaled that partnered with an app-specific restaurant to produce a Cheetos-dusted take on the trendiest handheld (inspired by the crunchwrap), filled with chicken, cheese, and waffle fries. Launched in staged waves across multiple U.S. cities, the rollout illustrates the growing push of celebrity and virtual brands into delivery-first niches and targets late-night/'stoner' snack appeal, though some market debuts were delayed by supply-chain issues." - Ashok Selvam