Momofuku’s ‘Chile Crunch’ Trademark Claim, Explained | Eater
"The frozen-xiaolongbao company co-founded by Jen Liao originally launched a pantry product in 2020 as a chile crisp and later rebranded it as a Chili Crunch-style product. After receiving a cease-and-desist related to the name, the founders described the action as feeling like intimidation and opted to rebrand the product rather than engage in a costly legal fight, illustrating how small brands have been pressured over common condiment terminology." - Melissa McCart
