Burger King Uses Moldy Burger to Show Lack of Artificial Preservatives | Eater
"A national fast-food chain ran a provocative ad showing a Whopper left to rot for 34 days until it developed a thick turquoise mold, using the tagline "the beauty of no artificial preservatives" to emphasize its pledge to remove artificial preservatives, colors, and flavors from Whopper sandwiches in U.S. restaurants by the end of the year. The company says preservative‑free Whoppers are already being served in more than 400 U.S. restaurants and in most European countries, that 90% of its U.S. food ingredients lack artificial colors, flavors, and preservatives, and that 100% of ingredients are free of MSG and high‑fructose corn syrup. Positioned as an implicit jab at a rival known for alleged non‑decomposing food, the campaign taps a broader consumer trend favoring "natural" ingredients; however, public‑health experts have criticized the rollout for not specifying which additives are being eliminated and warned that added sugar and salt remain major health concerns." - Jenny G. Zhang
