Honest Burgers Will Open a New London Restaurant in Waterloo | Eater London

"This burger chain is opening its 24th London outlet on the Cut in Waterloo. Backed by a substantial refinancing deal in March, it has continued rapid expansion despite challenging market conditions and previously proposed a plan to reach 50 sites nationally by 2020, with growth into Manchester alongside Bristol, Cambridge and Reading. Its latest accounts show turnover up 51% year-on-year and gross profit rising from £7.6 million to £11.5 million. Against a backdrop of competitors struggling despite menu innovations, the chain’s performance — and the directors’ acknowledgment of typical industry risks such as competition and economic conditions — suggests it is navigating those pressures better than most." - James Hansen