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"A restaurant concept that sets variable prices for inexpensive grab-and-go meals based on neighborhood, offering bowls for about $5 in South LA and around $8 in Santa Monica. The founders pitched a national expansion on Shark Tank and secured a $1 million investment from guest investor Rohan Oza; they have also launched a crowdfunding campaign to raise additional capital and are roughly 35% of the way to their stated goal." - Farley Elliott