Montreal Charcuterie Maker Uses Hitler Joke To Sell Meat | Eater Montreal

"I was alarmed to discover that the charcuterie shop Ils en Fument du Bon (IFB), near Montreal’s Jean-Talon Market, used images of Adolf Hitler to advertise special meat packages. One advertised offering, the $80 “Kit du Pimp”, featured an edited image of Hitler wearing a gold chain, a toque reading “Killin’ It”, and a “Pimp My Reich” logo borrowed from a YouTube video (which itself borrowed the phrase from MTV’s Pimp My Ride); several of the products in the pack were pork-based and therefore non-kosher. The campaign drew harsh criticism after a reader shared a screenshot and the Instagram account Fuck No Montreal reposted it with a lengthy caption — “This is a real thing a restaurant is doing? In 2018? Or any year after 1938?” — and the ads were promptly pulled. Owner Félipé St-Laurent apologized in French, blamed an inexperienced student who had been handling social media, said the post was deleted and that neither IFB nor he endorse the ad, stated the employee no longer worked there, and said he was horrified by any association with far-right neo‑Nazi groups like Quebec’s La Meute. A similar “Pimp My Reich” image from 2016 was also on IFB’s Instagram until late last week, and the company has a history of using a fairly brash, edgy tone in its social media and advertising — the owner is even described as “pimp de la saucisse” on the company website." - Tim Forster