NYC’s Aimé Leon Dore Opens New Greek Cafe in London’s Soho | Eater London

"Opened on 3 June at the corner of Broadwick and Poland Streets in Soho, this London flagship café from Aimé Leon Dore occupies an immaculately designed walnut-and-marble room that channels a Tuscan and Parisian café-chic aesthetic, complete with a Broadwick Street terrace overlooking a Veggie Pret. The offering is deliberately simple and Greek-inspired: a curated menu centered on Greek coffee culture (notably freddo espresso and freddo cappuccino) and pastries such as kourabiedes (almond), melomakarona (honey and walnut), kulourakia (butter), plus croissants and dry goods like honey, chocolate wafers and chamomile tea; coffee is supplied by Greek roaster Loumidis. Backed by the transatlantic streetwear reputation of its parent label—founded by Teddy Santis and known for collaborations with New Balance and the Yankees (with minority backing from LVMH Luxury Ventures)—the space aims to be a grown-up, fashion-adjacent destination for summertime terraces and steady neighborhood trade." - Adam Coghlan