
5

"A planned 3,000-square-foot corner location at Town Square in Las Vegas, directly across from California Pizza Kitchen and near a soon-to-open P.F. Chang’s, is being pursued as the brand’s local expansion after a strong launch in Florida. The company’s leadership — which also runs the Planet Hollywood concept — has confirmed they are actively scouting sites across the city and signaled there will be multiple Nevada openings; the move is positioned to capture fast-casual chicken demand in a retail-heavy corridor and even leans into rivalries with competing chains as part of its marketing narrative." - Bradley Martin