"A sandwich shop in Astoria, Queens that was built around a homemade aesthetic: sourdough baked fresh daily, fries cut in-house, and everything fried in beef tallow. The owners market those production choices heavily on social media and the menu with a “no seed oils” claim meant to signal the use of nonindustrial, premium ingredients and a focus on taste and craft rather than a direct health claim; however, that label can also read as aligning the restaurant with wider wellness or MAHA-adjacent signaling for some diners." - Jaya Saxena