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"I watched Martha Stewart film a segment with the Austin-based vodka company showcasing uses for vodka that don't involve drinking: she used it to remove odors from boots, added it into pasta sauce, used it as a cleaner, used the physical bottle as a meat tenderizer, and hydrated flower arrangements, before ending by drinking a martini. It's also the same company that last summer poked fun at the hard seltzer trend by selling an empty can." - Nadia Chaudhury