"A direct-to-consumer cookware brand that favors a la carte knife buying and compact starter kits over traditional bulky blocks; it sells individual blades or small three-piece sets (chef’s knife, serrated/bread knife, and paring knife) aimed at renters, minimalists, and downsizing cooks, and offers a 60-day trial so buyers can test knives at home and return them if they don’t suit." - Nina Bahadur