"A national fast-food chain partnered with the frozen-dessert maker earlier in the year to offer Choco Tacos at 20 of its locations as a limited promotion, a move that highlighted how chains can revive nostalgic items and fueled skepticism about whether the product’s discontinuation is permanent. The chain’s recent history of pulling and then successfully relaunching fan-favorite menu items helped shape public expectations around the Choco Taco’s future." - Bettina Makalintal