Korean restaurant · Apgujeong-dong
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"Earlier this year he turned I Pho U into Gomtang Lab, a reworked concept that follows his ongoing interest in broths and comfort soups rooted in Korean tradition." - Caroline Shin
Guest house · Sogong-dong
Rooms with kitchens, washing machines, and rooftop terrace
0 Postcards
Samgyetang restaurant · Sogong-dong
Authentic ginseng chicken soup, tender chicken, crispy pancake
Health spa · Samseong-dong
Luxurious Korean spa specializing in red ginseng treatments
1 Postcard
Market · Ihwa-dong
Wholesale and retail clothing, hats, accessories, and secondhand books.
Cultural center · Ihwa-dong
Zaha Hadid's neofuturistic plaza hosts exhibits, fashion, shops
6 Postcards
Museum · Jamwon-dong
Museum of handbags from 16th century to present day
2 Postcards
Rice cake shop · Apgujeong-dong
Handmade North Korean-style injeolmi, delicate & not too sweet
Western restaurant · Sogong-dong
Michelin-starred dining, creative Seoul cuisine, personalized service
3 Postcards
Hotel · Apgujeong-dong
Luxurious hotel with opulent decor, pools, dining, gym, spa
Korean restaurant · Sajik-dong
Seoul style bulgogi since 1963, spacious with private rooms