"A two-year-old restaurant in Ottawa with a second location planned for Las Vegas, built from the outset with third-party delivery in mind. Owner Joelle Parenteau has publicly championed Uber Eats and argued that the discoverability and audience these services provide can be more valuable than paid advertising; she advises independent restaurants to invest in strong branding, unique products, compelling imagery, and good ratings to leverage delivery effectively." - Kristen Hawley