Why Are Christmas-Themed Bars — Like Miracle Pop-Ups —Such Big Business? | Eater
"The first iteration brought to Atlanta by local operators rapidly became the city’s breakout holiday attraction: an over-the-top, heavily decorated pop-up that generated two- to three-hour lines (with some patrons never gaining entry) and required crowd-control measures in subsequent years. Its runaway success helped inspire a wave of similarly themed bars across the metro area." - Martha Daniel
