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"A new shop will open October 10 at the Buckhead Market Place on West Paces Ferry (next to a recently opened late-night taco restaurant); it will be the brand's fifth metro Atlanta location and will celebrate the opening night from 7–11 p.m. with free ice cream and swag for the first 50 people in line. The shop emphasizes ice creams built from the ground up with superlative ingredients." - Beth McKibben