Burger King’s Latest Ghost Whopper Has a White-Cheddar Bun | Eater
"A notoriously haunted Los Angeles hotel that was used as the centerpiece of a Burger King Halloween ad; the chain claimed a professional medium, Riz Mirza, contacted ghosts there to sample the promotional 'Ghost Whopper.' In the stunt most of the purported spirits reportedly liked the burger, though one ghost called it "filth." The campaign relies on the property's spooky reputation as a publicity hook rather than any real connection between the hotel and the product." - Jaya Saxena
