NYC’s Newest Viral Food Is the $75 Smoked Watermelon ‘Ham’ from Ducks Eatery - Eater NY

"Duck’s Eatery, located in New York City, is famous for its smoked watermelon 'ham', a dish that mimics meat in appearance and texture but is actually fruit. The dish went viral, garnering nearly 100 million views online, leading to a high demand despite its intensive preparation process. Chef and co-owner Will Horowitz emphasizes sustainability and non-traditional proteins, offering dishes like a smoked cantaloupe burger as well. The restaurant is known for its innovative approach to smoked foods and aims to change how people view meat and plant-based dishes." - Daniel Geneen