Truck Yard Faces Blowback After Marquee Message Deemed Insensitive by Local Cycling Groups | Eater Houston

"In Houston’s EaDo neighborhood, an open-air beer bar and live music venue drew swift backlash after posting a photo of a marquee that read “Study shows 90% of bike accidents can be avoided by buying a car like normal people” to its Instagram and Facebook accounts; the post, shared widely by local biking groups and bike shops, prompted commenters to demand an apology and call for a boycott, led the bar to limit who could comment on its posts, and spurred the venue to replace the marquee with a message cheering on the Houston Astros. After Eater contacted the bar, Truck Yard posted a public apology that said, “We are f***ing idiots,” adding that they were “stupid in putting this up on our bar marquee without thinking twice about how it could offend” and that they had taken the sign down; that apology post drew more than 250 comments, some supportive and some critical. Critics noted the insensitivity was heightened by a recent, highly publicized Waller County case in which cyclists were assaulted, and Bike Houston’s executive director Joe Cutrufo pointed out that people who ride bikes are likelier to support local businesses and visit more often—an argument suggesting the bar should have considered the local cycling community before putting up the sign." - Brittanie Shey