"Founded outside of Boston 40 years ago, Herrell’s has made Northampton its home, dishing out generous scoops of ice cream to generations of Smithies and townies. Favorite flavors include dark chocolate-flecked, raspberry Purple Cow; Burnt Sugar & Butter; and Maple Cream. When your birthday rolls around, don’t forget to visit the scoop shop (with ID in hand) for free ice cream." - Nat Belkov