"More than any other roasting company in the Pacific Northwest, Zoka shifted perceptions of coffee as a culinary experience during the late 1990s and aughts, sourcing some of the world’s most expensive microlot coffees, championing visionary coffee producers, and extolling the virtues — and price-worthiness — of specific coffees from specific farms in its Tangletown Café, opened in 1997, long before this was a common conversation." - Jordan Michelman
