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"A major chain has produced interactive, feature-forward souvenir buckets—such as battery-powered “ghost trap” containers with hinged doors that snap open and closed for a supernatural franchise—blending novelty, interactivity, and higher price points to make theatergoing feel like an event. These gimmicky items aim to enhance the in-person experience and generate buzz beyond the film itself." - Bettina Makalintal
4DX & IMAX films, plush seating, cafe, bar, and specialty popcorn
22875 Brambleton Plaza, Ashburn, VA 20148 Get directions