"Founded in 2011, JoJu extends the frontiers of the classic banh mi sandwich, constructing some newfangled ones out of things like Korean bulgogi and Japanese pork belly, while retaining the usual Vietnamese varieties. All may be customized with a fried egg, and made especially spicy by the addition of both green and red hot sauces. An unusual offering is banh mi fries heaped with pickled vegetables, herbs, and sauces. There’s a Manhattan location, too." - Robert Sietsema, Bao Ong