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"A second brick-and-mortar location opened 18 miles south of Atlanta in Jonesboro as part of the founder Pinky Cole’s plan to expand her meatless-burger brand across the metro area. The announcement prompted both congratulatory messages and questions about choosing a south-metro Clayton County site over locations closer to Atlanta; brand representatives have said further expansion is planned. The operation is backed by a popular food-truck origin — the truck still circulates and announces its daily spot on Instagram at 3 p.m. — and the menu leans on provocative, well-known Impossible-based burgers such as “One Night Stand” and “Ménage à Trois.” Lines typically form early and often snake around the block, and the founder’s first permanent shop famously sold over 1,200 meatless burgers on its opening day, underscoring strong demand for the Jonesboro outpost." - Beth McKibben