Why Makeup and Skincare Brands Are Opening Pop-Up Cafes | Eater
"A West Hollywood showroom on Melrose Place that serves as both a retail shop and an Instagram-bait space where customers can try products, create content, hang out, and experience the brand in person; it extends the company’s digital community by offering the kind of ‘pink moment’ that drives social sharing and allows visitors to test items outside of online shopping." - Elizabeth Denton
