"To promote a new product called Kentucky Fried Wings, the chain sold 500 novelty "seasoned tickets"—paper passes that intentionally smell like fried chicken—offering for $75 weekly offers that could be redeemed for 48 made-to-order wings (delivery or restaurant pickup) every week for 10 weeks. The promotion sold out in under two hours, drew media attention (AdAge dubbed it the “Netflix of chicken wings”), and was pitched as a strong value for anyone willing to eat 48 wings a week, though some observers wondered how customers would feel by week 10." - Jaya Saxena