"To sustain a $5 rotisserie-chicken offering, the retailer is building a large processing plant in Nebraska and partnering with hundreds of new farms to produce discount poultry; the facility is expected to process more than two million chickens per week, compete with major producers like Tyson and Perdue, support roughly 60 million rotisserie chickens sold annually, lower supply costs, and help keep whole rotisserie birds in stock as other suppliers shift toward larger birds not intended to be sold whole." - Chris Fuhrmeister