Erewhon Moves Into Fresh Breath Territory With a New Toothpaste Smoothie | Eater LA

"High-end grocery store Erewhon just dropped a new smoothie inspired by an unexpected flavor: toothpaste, partnering with toothpaste brand Boka to launch the Mint Condition Smile Smoothie, available at all Erewhon locations from November 1 through the end of the month. Coming in at $11 (a discounted price for Erewhon), the drink draws on the flavors of Boka’s Ela Mint Nano-Hydroxyapatite Toothpaste with mint, green tea, citrus, coconut milk, and mango, and staff top it with mint leaves, cocoa nibs, and a generous layer of fluffy coconut cream. It’s also in step with Erewhon’s frequent brand and celebrity collaborations—the Hailey Bieber Strawberry Glaze Skin Smoothie remains a top-seller even at $20." - Mona Holmes