Spunk Dunkers Donuts’ Social Media Post Goes Viral, Brings in $10,000 | Eater Chicago

"This Palatine bakery faced an unusually slow Paczki Day when bad weather and pandemic concerns kept customers away, leaving the owner, Jan Daczewitz, and staff with too many paczki ingredients and too few buyers. Employees posted a heartfelt plea on Facebook — “So, real talk. We need your help” — which was shared more than 1,400 times and spurred a groundswell of community support: long lines formed, roughly 10,000 baked goods were sold in about 72 hours, and the shop even ran out of basic supplies. Daczewitz said she was overwhelmed by the response, an episode that underscores how COVID-19 has threatened small food businesses and how social media can quickly mobilize local customers." - Naomi Waxman