sweetgreen - Healthy Salads, Bowls and Plates

Sweetgreen Makes Menu Decisions by Closely Tracking Diner Data | Eater NY

"I learned that Sweetgreen closely tracks what diners order to inform menu changes: for example, the chain brought back a version of the “OMG Omega” salad after a focus group showed diners preferred the trout with a more Mexican treatment than with miso dressing, and it removed shrimp after noticing many diners took the protein off salads but few added it. People who frequently order a salad or ingredient that’s taken off the menu get personalized alerts to help them deal with the loss, and the brand offers fresh salads, plates, and grain bowls available for pickup and delivery every day, made in-house from scratch with whole produce delivered that morning." - Stefanie Tuder