"The UK arm has pledged to stop giving away plastic toys in kids’ meals, setting up donation boxes to collect old trinkets and planning to melt them down into playground equipment and tray tables by the end of the year; it estimates the change will reduce its annual plastic footprint by more than 300 tons. The initiative, prompted by a petition from two 8-year-old girls, has been praised as grassroots-driven but criticized as largely symbolic, since it does not address the far larger climate impacts of the supply chain—especially beef production. While the brand does offer a plant-based 'fake meat' burger, it currently lacks a comprehensive emissions reduction plan." - Tim Forster