Super Bowl Snack Ads Are Holding the Vegas Strip Hostage | Eater Vegas
"The iconic pyramid has been wrapped as a Doritos chip as part of a major branded takeover; the stunt ties into a Doritos sweepstakes in which fans can snap a photo of the pyramid on Snapchat to enter to win a Super Bowl ticket. The promotion also includes a physical activation — a branded slot machine that will appear on Fremont Street on February 9 and again at the Super Bowl venue on February 11 to give away the Dinamita-flavored chips." - Janna Karel
