Fast Food Brands Predict Diners’ Seeking Comfort Will Do Good Business | Eater
"Company leadership expects a post-crisis 'cocooning' effect in which customers seek relief in familiar, comforting foods, and the chain plans to embrace and lean back into that demand. Executives view the pandemic as reinforcing consumers' desire for brands that offer emotional comfort, and they anticipate benefiting as diners return to recognizable fast-food options." - Jaya Saxena
