What Is Dry January and Why Do Some People Hate It? | Eater
"A commercial maker of booze-free "craft cocktails" marketed with organic juices, herbs, and adaptogens that has appeared in prominent ads around Dry January searches, serving as an example of how the month-long abstinence trend has been quickly commodified. Its visibility highlights how businesses are using the movement to sell nonalcoholic drinks, mocktails, CBD and cannabis alternatives, and other wellness products — a dynamic that many participants find helpful but others see as exploitative or tone-deaf." - Jaya Saxena
