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"Used as low-key comfort food and unofficial PR, the chain served as the backdrop to Instagram posts by the ousted defence secretary that featured a prominently displayed logo, a burger and an ice-cream sundae. The images showed a broad, slightly staged smile and posed placement of product, with no sponsorship disclosure, projecting an influencer-ready vibe despite coming during a bruising week. The posts framed the meal as a return to an old favourite and prompted tongue-in-cheek speculation about future brand deals and a polished, quasi-official online persona." - James Hansen