Small Farmers Pivot to Online Orders to Compete With Amazon and Walmart | Eater

"Started by four women about eight years ago in Tallahassee, this virtual market—running on a third-party marketplace platform—aggregates roughly 75 producers for about 500 members who pay a $20 annual membership and then shop a la carte. The operation mirrors an in-person market with a limited ordering window (Sunday 8:00 a.m. to Wednesday 8:00 a.m.), centralized distribution centers where staff and volunteers package mixed orders, and options for pickup or paid delivery; it experienced rapid growth during the pandemic, gaining 174 new members and handling over 440 orders in one busy week." - Lisa Held