Yelp’s Stock Took a Dive. It’s the Beginning of the End. | Eater
"A Colorado bakery that drew a flood of politically motivated negative reviews after its refusal to bake a cake for a gay wedding was upheld by the Supreme Court; many of the reviews were posted by people who had never visited. The surge prompted the platform to post an “Active Cleanup Alert” and begin removing fake reviews, but the episode highlighted how the site can be used for social protest and damaged its perception as a neutral, trustworthy review source." - Whitney Filloon
