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"Conceived by David Chang as an homage to Korean and Japanese convenience-store chains and positioned next to his fifth-floor restaurant Kāwi in Hudson Yards, this compact takeout shop recreates the snack-packed, high-quality Asian convenience-store experience for a fine-dining crowd. The store walls are stocked with an eclectic array of imported treats — sour gummy candies shaped like fettuccine, Choco Pies, and chips and puffs in unusual flavors such as caramel-corn matcha and wasabi tempura seaweed — reflecting careful R&D and an almost obsessive pursuit of variety (think multiple instant-ramen and honey-butter chip options). A signature is its machine-made kimbap, rolled and boxed to go in varieties like tamago, fried chicken (with sriracha, Kewpie mayo, and pickled red onion), and mortadella-and-cheese, presented in long cardboard boxes with see-through lids; the spot (and Chang himself) emphasizes that kimbap is distinct from sushi. In addition to grab-and-go snacks like pork jerky and corn-dog–style “superdog bites,” the shop offers neatly composed, crustless Japanese milk-bread sandwiches — notably a potato-salad sando made with a Kewpie–Hellmann’s mayo blend and pickled jalapeños and a chicken-katsu sandwich with cabbage, Kewpie mayo, and Bull-Dog sauce — with plans for more Momofukian twists (egg-salad, carved-to-order roast-beef sandos, and possible bento boxes). Overall, it functions as a slightly subversive but smart neighborhood convenience outpost: a cheaper, playful counterpoint to the adjacent fine-dining venue that still prioritizes high-quality ingredients and meticulous execution." - Grub Street