Wonder Downtown Brooklyn

A Restaurant Critic Reviews Wonder Kitchen’s Delivery Food

"A rapidly expanding, heavily funded food-hall concept that operates dozens of sub-brands out of centralized kitchens: menus are developed with partner chefs, scaled into kit form at a New Jersey commissary, then finished to order in all-electric storefronts without open flames. About half of orders are delivery; the company has moved from delivery-only to brick-and-mortar pilot stores while acquiring a meal-kit business to support its kit-based supply chain. The model promises convenience and the ability to order from many virtual “restaurants” at once, but critics argue it can feel like a Potemkin food hall that homogenizes offerings, benefits suburban customers by broadening access to chef-driven dishes, and may crowd out independent, single-location restaurants as it expands." - Matthew Schneier