Jack Daniel's Distillery

Whiskey Makers May Be ‘Unintended’ Victim of Trump’s Tariffs

"I view the 148-year-old Tennessee distillery that produces Jack Daniel’s as an "unfortunate and unintended victim" of the proposed U.S. tariffs: while 10 percent on aluminum and 25 percent on steel don’t directly affect bourbon production, the EU’s threat to retaliate with taxes on American-made bourbon could put the planet’s top-selling American whiskey in Europe’s crosshairs. Brown-Forman — which owns Jack Daniel’s and 16 other liquor brands — and its CEO Paul Varga have strongly denounced the tariffs, calling it ironic that a policy meant to boost U.S. manufacturing would threaten their business; Varga warned a European whiskey tax would be bad for the company (and therefore bad for America) and said they will monitor the EU’s plans closely and share their point of view in Washington." - Clint Rainey