Hooters Says Delivery Might Make Its Brand Less ‘Polarizing’

"I've noticed Hooters is pushing delivery so people can covertly eat the chain’s food without entering its breastaurants after sales slipped; CEO Terry Macks says, “Many people wouldn’t step foot in our restaurants, but they want our product,” and hopes delivery will solve “the polarizing issue the brand has had.” According to company data, orders are up by almost a third this year and locations offering delivery have risen from 7 in 2016 to 96; deliveries are handled by GrubHub, DoorDash, or UberEats, not Hooters Girls. While the chain is also refreshing its brick-and-mortar restaurants — adding a smoked wings option, more craft beers on tap, and renovated exteriors with walls of glass windows to replace the drab strip-club look so passersby can see “how much fun” people inside are having — this shift to delivery doesn’t address ongoing concerns about worker safety, including staff being photographed without consent, groped, or even stalked." - Clint Rainey