"A company founded to grow heirloom ingredients at commercial scale, leveraging a network of farms to produce Jimmy Nardello peppers in large quantities (roughly 350,000 per week with plans to double output). The business aims to move the pepper from a chef-driven niche to mainstream home cooks by expanding distribution, has already made initial retail deliveries, and is negotiating with major grocery and big-box retailers to meet high demand." - Chris Crowley