"Founded in Utah in 2017, cookie chain Crumbl has metastasized to the tune of 1,000+ locations from Anchorage to Puerto Rico. Their recipes are proprietary, but the formula for their success is easy to pin down: butter and sugar. Available in flavors like confetti and vanilla crumb cake, Crumbl’s oversized cookies are really just delivery mechanisms for those two ingredients. It’s hard not to like them. It’s also hard to have more than a few bites. Unless you crave punishment in a glossy Pepto-pink box, better options abound. photo credit: Bryan Kim" - Bryan Kim