"The beauty of marketing is that you can pretty much say whatever you want. The Colonnade, for example, claims to have Boston’s only rooftop pool. What they mean is that it’s the only rooftop pool for those who don’t have friends residing in the 72 new condo buildings around town with rooftop pools. So you can either make new friends or reserve a spot at The Colonnade for $45 (with an additional $20 minimum food and drink order). " - joel ang, dan secatore
