"You’ll probably spend the 60-minute drive from Lubbock to Olton wondering if this whole trip is really worth the gas, time, and barrage of bizarre billboards featuring a man’s face and the words “you know what I do.” But the pilgrimage has a purpose—and that purpose is burnt ends. These soft, savory nuggets are coated in a thick bark that adds just the right amount of bite to the tender meat beneath. Pair them with sides like green chile cream corn, bacon green beans, and banana pudding, and you’ve got one of the best barbecue meals in West Texas. Rejino’s is the only real reason anyone visits Olton—a one-stoplight town where the locals might glance up from their brisket just long enough to silently wonder how you even found the place." - Nicolai McCrary