Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of FT.com T&Cs and Copyright Policy. Email licensing@ft.com to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. More information can be found at https://www.ft.com/tour. https://www.ft.com/content/83be5e69-c590-4435-aae4-113714bb4877 There are now four of these concept stores (three in Paris and another in Los Angeles) but the Rue Hérold branch has the most rarefied menswear labels. The façade sets the tone: there’s no indication that there’s a shop here. Inside, Jun Takahashi’s avant-garde-meets-utilitarian Undercover collection sits next to artfully weathered boots from Guidi and the esoteric anti-establishment craft of Paul Harnden and Carol Christian Poell.