On the Grid : Tiger of Sweden
"This fashion-forward brand started life in a remote Swedish fishing village in 1903, but today its slick Piccadilly flagship store is a world away. The hyper-modern and minimal space is brought to life with fresh seasonal looks and collections, where the emphasis for men is on razor-sharp silhouettes and sleek Swedish simplicity. Womenswear is colourful and expressive with unusual fabrics and asymmetry. Very good jeans." - dn&co.
