"Now that Brussels is a metonym for the European bureaucracy, the Belgian capital is in danger of having its fashionable side overlooked. Then again, maybe that’s not such a bad thing, if it means a place like the Zoom Hotel can fly a little bit under the radar. This, in its tidy, buttoned-up sort of way, is among the most stylish hotels we’ve seen lately, a minimalist industrial-chic boutique whose rooms are decorated with cinema lights, smart monochrome tiled bathrooms, and a crowdsourced photography project that fills the hotel with an ever-changing series of artistic views of the Brussels streetscape." - Tablet Hotels