"The IHG-owned Hotel Indigo brand is a global concern, but it’s probably fair to say that its finest and most fully realized hotels are close to home, in the UK. Hotel Indigo Bath is a fine demonstration of how it’s done: take a type of building that’s characteristic of its setting, in this case a row of honey-colored Georgian townhouses dating to 1740, and transform it into something that’s roughly one part modern luxury-hotel sheen and one part authentic local color." - Tablet Hotels