"What’s Hyatt Centric? It’s the mega-chain’s new youth-oriented boutique sub-brand, aimed at a population of travelers for whom Park Hyatts and Grand Hyatts are perhaps uncomfortably pricy, and regular old Hyatts are a one-way ticket to dullsville. These are people who aren’t afraid of a bit of modernist furniture and the occasional bold splash of color — a fact which is reflected in the Hyatt Centric South Beach’s interiors." - Tablet Hotels